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Toyota to focus on safety in India, not to chase volumes

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NEW DELHI: The world’s largest auto maker by volume, Toyota is making a strategic shift in India deciding to focus on safety and take a premium position in each of the segment it is present rather than chasing numbers.

The company which is present in the Indian market through a joint venture with the Kirloskar group – Toyota Kirloskar Motor (TKM) – has started offering airbags as standard across all its models sold in the country since the beginning of 2015.

“We want to bring ..

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http://economictimes.indiatimes.com/articleshow/46367440.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst


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